Description: Retail Sales Manager 

Sales Manager Job Purpose: Sells products by implementing sales plans; supervising sales staff.

Retail Sales Manager Job Duties:

• Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
• Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.
• Implements sales programs by developing sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Completes sales operational requirements by scheduling and assigning employees; following up on work results.
• Maintains sales staff by recruiting, selecting, orienting, and training employees.
• Maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.